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Seven Ways Your Outdoor Signage Strategy Can Help With Profitability

The use of outdoor signage has been a powerful marketing tactic for many years. From store signs to billboards to banners, many companies have used this method as a way to generate business.

Outdoor signage is extremely effective because it helps businesses push out a marketing message and have it resonate with their target audience. Like any marketing tactic, though, some businesses have seen more success with their outdoor signage because they know how to use it effectively. If your company is in the market for using outdoor signage successfully, check out the following tips.

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1. Use the right color scheme

Before you can choose the colors that you will use on your outdoor signage, you need to know where it’s going to be placed. If you’re using a billboard, light blue may not be the best background color to use because it will blend in with the sky. Instead, use colors that stand out against the background of your signage in order to make it pop. This way, your sign will not get lost.

Along with the color of the actual signage, you need to use the right color for the message of your sign. Your message is what will resonate with your audience, so you need to make sure that it is easily visible.

2. Don’t overdo it.

Depending on where your outdoor sign is placed, some people will only have a few seconds to glance at it and comprehend your message, which is why it is absolutely important for you to use simple messaging. If you try to put a paragraph of content on a billboard, your audience will never read more than the first few lines.

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3. Understand your signage reflects your business.

Your signage is an extension of your company’s brand and image, so you want to make sure that your signage is created with the same type of quality that you place on your products and services. If you are constantly opting for cheap signage, some customers are going to associate your brand with being cheaply made. Instead of allowing them to think this way, make sure that your signs are always produced by a quality sign company.

4. Make it easy to remember.

Most people who will see your outdoor signage will be driving or walking by and only able to give your sign a moment’s worth of attention. For this reason, you need to make sure that your signage is memorable, either with a catchy headline or an easy-to-remember web address. The easier your sign is to remember, the more likely that individual will give your business a second look.

5. Be engaging.

To be more engaging, you can opt to use a digital sign instead of a traditional print sign. Digital signs allow you to interact with your customers and provide them with more information. Plus, you can easily switch out your message without needing to reprint a new sign.

If you’re not interested in digital, give your customers the chance to take something away from your sign. Add a brochure box and make sure the box is always fully stocked with brochures on your company. This allows your sign to gain their attention and then provides them with additional information without having to search for it.

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6. Know the regulations.

Certain towns have regulations in place regarding outdoor signage. Some towns don’t allow signage to exceed certain sizes while others may have a time frame as to how long your signage can be posted in certain areas. Before you place your outdoor signage, make sure you check with local municipalities to make sure that you are following guidelines. If you don’t, you could end up spending money on a sign that you can’t use as well as find yourself with a hefty fine from the town.

7. Track your signage success.

The only way to know if your signage is working is to track its success. When customers come into your store, ask them how they heard about you and see if they mention the sign. You can also add a referral code on your signage and track the sign’s success that way, or you can place a QR code on your sign and track how much traffic the code generates. Knowing the success of your sign can help you determine if your current signage is working or if you need to make changes.

Outdoor signage is a great tactic for your business, and when you couple it with these tips, you’ll see more success than you expected.

M.P. Brown enjoys sharing advertising strategy with fellow business operators. M.P writes for Icon ID.

 
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Posted by on August 7, 2012 in Business & Economy

 

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Green Roofing For Healthy Cities

The times are certainly changing with regards to where people call home in much of the industrialized world, and one of the biggest trends that government officials have noticed is that, for the first time in over a century, population growth in dense, urban metros is beginning to outstrip that of more spacious, suburban areas that lie outside of the sprawl. The reasons for this are probably numerous, but what it effectively means to city planners in many areas is that they’ll have to start making better use of space in places that are already becoming increasingly tightly packed.

One of the most innovative ways this is occurring is through the use of green roofing. This remarkable and beautiful blending of nature with modern engineering takes advantage of underused rooftops in inner cities to create little oases of carefully curated vegetation, and floral beauty. It’s becoming an increasingly popular way of creating places that give people attending social gatherings to experience the serenity of an evening out in the countryside, but without ever truly leaving the concrete jungle that makes up the lion’s share of their daily experiences.

The Making of A Green Roof

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Changing the roofing of an urban high-rise to be “green” is a surprisingly simple procedure, considering the large scale of many skyscraper rooftops. To begin with, a thin membrane that’s impervious to water is used to line the entire roof. This will protect the roof from leaking due to exposure to the irrigation that’s necessary to keep the grass growing. Topsoil is hauled in and used as a foundation for grass seed that can then be planted, and allowed to grow over time. Floral arrangements, and other decorations can, of course, be brought in at the discretion of the owner of the building, and allowed to grow in a similar fashion.

The Key Benefits of A Green Rooftop

While it could be said that all of the benefits of green roofing could be accomplished simply by allowing for space in a city to build a park, this ignores some of the key benefits of having what amounts to a miniature park on a rooftop. The space that a building takes up is space that can never be used for a ground level park, after all. Beautifying the top of the building in this way allows for the elegance of nature to share the same vertical footprint as the building itself, which is simply more efficient that creating space for it horizontally.

Additionally, it allows for a level of privacy that simply isn’t attainable in a traditional park environment. This makes it more suitable for people attending private parties, or even political events to be able to enjoy a piece of the outdoor scenery just above them, and without fear of interruption.

People that step out onto a green roof for the first time often remark about how utterly quiet it is, and how surreal it seems that the noise of the city all around them can seem to fade away into the distance while they’re still able to enjoy the grass beneath their feet as though they were on the ground.

This post is brought to you on behalf of Keating Roofing, roofing Toronto service provider offering energy saving roof solutions to homeowners. http://www.keatingroofing.com/

 
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Posted by on July 26, 2012 in Living

 

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